HBC has kept hush on a lot surrounding the relaunch of beloved Canadian brand Zeller\u0027s. Find out more.
rebooted the discount brand as a special section in a dozen of its The Bay department stores in March, including at the Scarborough Town Centre mall in Toronto.Sign up to receive the daily top stories from the Financial Post, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails or any newsletter.
Still, the excitement from opening day had mostly carried over. Curious shoppers crowded the upstairs corner the Bay, where staff had created the Zellers pop-up, buzzing about the revived brand. But not everyone was cheery. “Mom, I want this Princess Jasmine Barbie,” a girl of about four or five years shouted at her mom, who was one aisle over, peering at the toys her two sons were looking at.Article content
The woman stepped over and examined the display of Disney-branded princess dolls, each $16.99 for an 11-inch figurine.The girl asked two more times, but the mom kept saying it’s cheaper at the big box retailer. Minutes later, the family walked out of Zellers, through a display of furniture with West Elm-looking couches on sale for $3,000, down the escalators to the first floor level of luxury women’s makeup stalls, and out into the mall, no Zellers purchases in tow.
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The Zellers reboot creates a buzz, while raising questions about what HBC is trying to achieveHBC has kept hush on a lot surrounding the relaunch of beloved Canadian brand Zeller\u0027s. Find out more.
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The Zellers reboot creates a buzz, while raising questions about what HBC is trying to achieveHBC has kept hush on a lot surrounding the relaunch of beloved Canadian brand Zeller\u0027s. Find out more.
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