A big break for the company came when Auld\u0027s pieces were picked up by retailers such as Blue Ruby Jewellery and The Cross in Vancouver.
“That really allowed us to grow and have brand awareness,” Auld says. “And I also think, collaborating withwas a huge turning point for the brand. She was able to get us out there in a way that we just, organically, wouldn’t have been able to do ourselves.”
Auld opened her first standalone store in 2019 at 575 West 6th Ave. in Vancouver. The space allowed customers the opportunity to “see and feel the jewelry,” which turned out to be an especially important step in the brand’s addition of solid-gold fine jewelry and made-to-order creations, the designer says.
Auld has ceased wholesale operations, selling entirely direct to consumers through her website and bricks-and-mortar stores in Vancouver and Toronto.“It just came to a place where it felt natural for us to take it all in-house and really deal with the customer ourselves and get to know our customer directly,” Auld explains of the move. “It was just kind of an evolution to open our own stores and be able to serve our customers in a different way.
Since starting the brand a decade ago as a one-woman business, Auld has grown the Vancouver-headquartered company to include 30-plus employees.“When we wrote our business plan and what we wanted to bring, a lot of it was to create jobs for creative people,” Auld says. “And I think we’ve been able to do that in a very thoughtful way.”
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