Almost a year into Facebook’s unexpected rebranding as Meta, the company’s flagship Metaverse product is reportedly failing to meet internal standards. According to a report published by The Wall Street Journal, Meta’s internal documents paint a grim picture for Horizon Worlds, the face of Meta’s bold Metaverse bet. User base troubles Acquisition and retention of […]
Almost a year into Facebook’s unexpected rebranding as Meta, the company’s flagship Metaverse product is reportedly failing to meet internal standards.published by The Wall Street Journal, Meta’s internal documents paint a grim picture for Horizon Worlds, the face of Meta’s bold Metaverse bet.Acquisition and retention of user base remains a troubling metric for Meta, so much that the company has slashed its year-end monthly active users goal by almost half.
Documents, which include internal memos from Meta employees, show that a majority of Horizon World’s users don’t return to the platform after the first month. One internal memo read, “An empty world is a sad world,” pointing towards the worrying lack of visitors on the platform. This “small and precious pool,” as described by the researchers, revealed that there is a lack of likeable Metaverse worlds on the platform. Additionally, it has been tough to find people in the game. And, the ones who were found were either unrealistic or did not have legs.Here, it’s worth pointing out that a spokesperson for Meta claimed that the company’s Metaverse venture was never intended to be a short-term project.
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