Meta is testing a subscription service which will allow Instagram and Facebook users to pay to get verified, Mark Zuckerberg announced on Instagram Sunday.
"Meta Verified" will start at US$11.99 a month on the web or US$14.99 a month on iOS, and the company will begin releasing it in Australia and New Zealand this week and "more countries soon."
To avoid fake accounts, customers who want to get the blue badge would need to provide a government ID which matches their profile name and picture. Users must also be above 18 to be eligible. In a statement, Meta clarified there will be no changes to accounts that are already verified. Verification was previously for users who are "authentic and notable."
Meta joins other platforms, like Discord, Reddit and YouTube, who have their own subscription-based models.
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