For 50 years, BuffaloJeans has been helping people find their perfect pair of jeans. On one unpredictable outing in Utah, I learned how valuable that really is.
company has been making an array of styles and fits with the goal of giving everyone that perfect pair-of-jeans feeling. To celebrate its half-century anniversary, the iconic brand brought me and a group of press on a sartorial adventure through the desert land of Zion National Park.
To the unfamiliar eye , the rural locale appears almost supernatural. Time seems to stand still in this ultra-saturated atmosphere, covered with prehistoric mountains, textured rock formations and canyons of fiery red and vibrant purple. It’s a far cry from sky-scrapers and trees. But it’s this boundless backdrop where denim — the archetypal made-for-adventure material — thrives.,” Andie Lipton, Buffalo’s senior vice president of marketing and communications, told me earlier that day. “It has so many meanings for us. Freedom to express. Freedom to style. Freedom to be. Freedom to enjoy.”involved climbing up rocky hills, late-night stargazing and the aforementioned horseback riding — with a different outfit for each activity, naturally.
To commemorate its milestone 50th anniversary, the brand’s latest offerings put a modern spin on vintage ’80s and ’90s designs with nostalgic high-waisted styles, bleached shades and straight-leg silhouettes. There are ruffled blouses, cozy plaids and lush knitwear meant to be mixed and matched with their edgier
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