DUNEDIN, Fla. – When Mark Shapiro arrived in Toronto late in the 2015 season to replace long\u002Dtime and popular Blue Jays president Paul Beeston, he knew there…
And now, with seven full seasons to refine that blueprint, could the Jays be poised to recapture that coast-to-coast admiration and the revenues attached to it?
Until a World Series title arrives north of the border for the first time in three decades, it’s tough to say the plan that Shapiro has worked to perfection. “It was we’ve got an opportunity with a young core of talent, but to make sure that talent was in a position to be not just a group of good players, but good enough to win the AL East and good enough to be a contending team, year in and year out.Article content“ we need to have the resources and the infrastructure that maximizes their talent.”
Those infrastructure initiatives included a state-of-the-art player development complex here in Dunedin that is often jaw-dropping to incoming players seeing it for the first time.Article content “The ballpark was just the opportunity to increase and modernize our fan experience and increase revenue that will allow us to compete and be elite,” Shapiro said. “It’s all part of a plan that works together.”
“The last time we played a full season that was normal with a normal off-season before, we were not a very good team,” Shapiro said. “We were not a very good team We didn’t play under normal circumstances for two seasons and then we had an off season with a lockout so there was no sales cycle at all.Article content
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