Richard Powers, a professor at the University of Toronto’s Rotman School of Management, said with the sports world essentially back to normal, Sportsnet’s decision could end up costing the Blue Jays fans
A radio rightsholder’s plan to return to pandemic-style remote coverage of Toronto Blue Jays road games is “very short-sighted in terms of the impact it’s going to have,” a sports marketing expert said.
Sportsnet’s broadcasting plans for the Blue Jays’ 2023 season were unveiled this month in a news release. There will be full on-site television coverage for all 162 games, but radio staff will only be in the ballpark for the 81 home games. The road radio decision was panned by many team supporters on social media. Long-time Blue Jays radio voice Jerry Howarth said he was “very disappointed” in the network’s decision.
“For a few extra dollars to send broadcaster on the road for the good that it has been in baseball for years, its importance to the game and to the audience, I don’t get it,” Howarth said. “It’s a mindset that is really trying to keep their resources on the big fish in their pond, which is TV,” said Mike Naraine, an assistant professor of sports management at Brock University. “That’s what they know and that’s what they love.”
“To me the cost of putting baseball broadcaster on the road is insignificant compared to what you get in return for your audience,” Howarth said in a recent interview.
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