CEO Jill Zelmanovits says they are changing the name to further remove barriers to belonging for racialized girls and women.
"It is clear that this change is the right thing to do — Girl Guides cannot be represented by a term that causes any girl harm,” said Zelmanovits in a statement Tuesday.
Brownies, the branch of Girl Guides for girls ages seven and eight, teaches outdoor safety, camping fundamentals, gardening, building with tools and conflict management while fostering healthy friendships. Some members said they would skip Brownies or join Girl Guides when they turned nine to avoid being part of the branch, she said.It plans to announce the new name in January with the change taking effect in September 2023.
Founded in 1910, Girl Guides of Canada has taken steps to be more inclusive in recent years by allowing transgender girls to participate in the program in 2015 and administering new T-shirt uniforms in 2019.
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