With a striking blend of visual effects and state-of-the-art motion capture technology, “Avatar: The Way of Water” is billed as a movie-theatre experience unlike any other in the last few years, but it's by far James Cameron's biggest risk yet, industry analysts say.
Disney's second film in a projected five-part saga opens across North America this weekend to massive expectations. Can it draw enough audiences to make up for its budget, reported to be more than $250 million? And will the sequel eventually rival the $2.9-billion total gross of the original film, released in 2009?
Dergarabedian added that with some ticket sales also being purchased for premium formats that include 3D and IMAX, the film benefits from more revenue-generating power. Cameron has said he mined his own experience as a father for the film, which introduces viewers to the next generation of young cast members.
“It's the fact that you have to go into theatres, see this film, and its glory will bring you back to looking at someone and just being like, 'hey, did you see that movie?”“ Bass said during an in-person interview in Toronto. ”Like that urgency and just the community of loving a film. I think because of streaming, we haven't really experienced that in the same way we did when Blockbuster was a thing.
“We're in an era of VR and advanced AI. 'Avatar' did all of that just as YouTube was hitting its stride, let alone Netflix and streaming,” said Levitan. “Will it be a more enjoyable movie? Will it be something people talk about and can't forget?” said Levitan. “If you asked me the names of the main characters in the original 'Avatar,' I couldn't tell you.”
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