Why calling it a film franchise doesn't always make it so via nparts
When Avengers: Endgame opened in April, it broke box-office records for the best opening weekend in Canada , North America and Earth . And those numbers pushed the combined take of the Marvel Cinematic Universe franchise over the $20-billion mark worldwide.It’s not easy. Just ask DC, which has been busy building its own “extended universe” since 2013’s Man of Steel rebooted the Superman story.
Warner Bros. would have you believe its seven-year-old Conjuring Universe is as real as the universe we live in, but its six films to date have little in common beyond their genre. It all started with The Conjuring , which featured Vera Farmiga and Patrick Wilson as paranormal investigators in a haunted house.
Speaking of post-credit scenes, I await the day when studios realize that there’s advertising space to be sold during those interminable minutes that audiences are waiting for the movie’s final sting — or in the case of Endgame, waiting in vain. You heard it here first.
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