Meet the Alberta woman resurrecting extinct treats and how she was once stuck with an inventory of 133,000
This time, Bert was the driving force of nostalgia. “My husband liked it when he was a little boy,” says Regehr-Westergard. “It was quite a thing to buy a chocolate bar and imagine you were eating rum. Of course, you weren’t.”
Recreating the taste – “It helps if you’ve eaten it,” she notes cheerfully – involved contacting flavor companies, plus enlisting the skills of a chocolatier who used to work at Cadbury UK, a company that turns 200 next year. Different formulations paired with different chocolates at different temperatures were tried. “We tasted a lot of goo,” she says, before hitting on the right mixture.
Production of Cadbury’s Rum & Butter bar ceased in 1996, but Crystal Regehr-Westergard brought it back.Recreating the packaging, meanwhile, proved to be as easy as finding some old photos of the original candy, and having a graphic designer copy it. “Turns out the trademark office is only interested in what does exist, not what used to exist,” Regehr-Westergard explains. She’d previously been able to scoop up the rights to Cuban Lunch for just $250.
المملكة العربية السعودية أحدث الأخبار, المملكة العربية السعودية عناوين
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