Twitter says it will ease up on its 3\u002Dyear\u002Dold ban on political advertising, the latest change by Elon Musk as he tries to pump up revenue after purchasing the…
At the time, then-CEO Jack Dorsey said that while internet ads are powerful and effective for commercial advertisers, “that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.”
The latest move appears to represent a break from that policy, which had banned ads by candidates, political parties, or elected or appointed government officials.Article content Political advertising made up a sliver of Twitter’s overall revenue, accounting for less than $3 million of total spending for the 2018 U.S. midterm election.
In reversing the ban, Twitter said that “cause-based advertising can facilitate public conversation around important topics” and that the change will align the platform’s advertising policy with those of “TV and other media outlets,” without providing further details.Facebook in March 2021 lifted its ban on political and social issue ads that was put in place after the 2020 U.S. presidential election.
Musk bills himself as a free-speech warrior and bought Twitter because he apparently believed it wasn’t living up to its potential as a free speech platform. But the billionaire Tesla CEO has been forced to make huge cost cuts and scramble to find more sources of revenue to justify the $44 billion purchase.
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