The groups in the Stop Toxic Twitter coalition complained that Musk had vowed to advertisers that Twitter would take a considered approach to reinstating banned accounts and convene a new content moderation council
“It was a real breach,” Angelo Carusone, president of Media Matters, a left-leaning media watchdog that is part of the coalition, said on Monday. He said Musk “was lying from the beginning.”
This month, Musk complained that pressure from the activists had already caused a “massive drop in revenue.” Of Twitter’s top 100 advertisers by total spending this year, 51 have paused ads according to private conversations with the coalition, public statements or spending data provided by ad measurement firm Pathmatics, Carusone said.
The coalition will consider naming the companies later this week if they have not issued a public statement about pausing ads, he added.
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