The history of YTV's annual Halloween celebration Dark Night in Toronto Toronto YTV Halloween
that triggered a seismic shift in YTV's image, vibe, and street credibility.; now they had a Reverend to preach it., PJ-fronted specials outside of program blocks like The Zone and The Alley began happening with greater frequency.And what better event to build a special night around than one that marketing had determined was key to kids — Halloween.
Proving to be a massive ratings success, Dark Night 2 followed in October of 1994 and was sponsored by Smarties, who provided glow-in-the-dark sleeping bags while the PJs promoted sleepovers during the marathon of fearful episodes.
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