T-Mobile’s purchase of Ka’ena Corp. will give it access to the budget wireless provider Mint, along with Ultra Mobile and wholesaler Plum
T-Mobile’s purchase of Ka’ena Corp. will give it access the budget wireless provider Mint, along with Ultra Mobile and wholesaler Plum. The brands, which already use T-Mobile for their network, will be run as a separate business unit.
The U.S. wireless carrier said Wednesday that it is acquiring the brands’ sales, marketing, digital and service operations. It plans to use its supplier relationships and distribution scale to help grow the brands and offer competitive pricing and greater device inventory to more U.S. consumers seeking low cost offerings.
T-Mobile CEO Mike Sievert said the company plans to give a boost to Mint’s already successful digital direct-to-consumer business. Mint founders David Glickman and Rizwan Kassim will stay on at T-Mobile after the transaction is complete to manage the brands. Reynolds, meanwhile, will remain in his creative role for Mint.
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