Super Bowl ads are more than just breaks between gameplay during the biggest sporting event of the year: they offer a glimpse of the country's zeitgeist, along with how major industries are faring.
Superads are more than just breaks between gameplay during the biggest sporting event of the year: they offer a glimpse of the country's zeitgeist, along with how major industries are faring.
This year, viewers can expect stars galore, light humor and catchy songs. For the most part, advertisers are steering away from somber messages or outrageous humor that might have worked to capture attention in decades past, but not now, when the country is still emerging from the pandemic, facing economic uncertainty, and the war continues in Ukraine.
“If you use celebrity in a smart way, it's huge,” said Rich Weinstein, a professor at VCU Brandcenter. “But with all of these celebrities, are people going to remember who each celebrity is attached to?”
المملكة العربية السعودية أحدث الأخبار, المملكة العربية السعودية عناوين
Similar News:يمكنك أيضًا قراءة قصص إخبارية مشابهة لهذه التي قمنا بجمعها من مصادر إخبارية أخرى.
Golf gal Paige Spiranac putting the 'Super' in Super Bowl SundayYou\u0027re more likely to find Paige Spiranac on the golf course than on the gridiron.
اقرأ أكثر »
Super Bowl ads lean on stars, humor to grab attentionAn unprecedented number of star\u002Dstudded commercials will battle for attention during Sunday’s Super Bowl airing on Fox, as brands focus on getting laughs in a…
اقرأ أكثر »
Ben Affleck and Jennifer Lopez to star in Super Bowl commercialBen Affleck and Jennifer Lopez are set to star in a Super Bowl commercial.
اقرأ أكثر »
Will Ferrell, Alicia Silverstone star in Super Bowl adsBig name advertisers from Netflix to Google are paying as much as US$7 million for a 30-second spot during the NFL's Super Bowl championship game on Sunday, in order to capture the attention of the roughly 100 million U.S. viewers who tune in each year.
اقرأ أكثر »
Eagles’ -1.5 line suggests this could be a Super Bowl to rememberEvenly\u002Dmatched top teams a rarity in NFL Championship
اقرأ أكثر »