Eager to add an eco\u002Dconscious option to the outerwear category, entrepreneur Alexandra Dean started Adhere to Studios.
Billed as a “low-impact” option for those looking for designs to combat cold-and-wet Canadian winters, the Vancouver-based company aims to offer unisex outerwear styles that feature technical design elements and sustainable materials. We caught up with Dean to learn more.Sign up to receive daily headline news from Ottawa Citizen, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
As someone who has spent their career designing technical apparel, I approached our styles through a practical lens, solving for “cold” and “rain” as I designed. We live in a rainy city — we want our customers to feel comfortable and protected. And, most of all, not limited by weather.Our target customer is everyone. We’re a genderless brand, so for me it’s more about people who appreciate quality, care about the wellbeing of the planet, and enjoy playing around a bit with fashion.
Developing Adhere To Studios was a true labour of love. I took my time to strategically define and source our supply chain, ensuring each and every item used in the collection is traceable and is certified with social and environmental certifications such as: Bluesign, Higg Index, Global Recycled Standard, and OEKO-TEX.Our prices range from $400 to $750 for outerwear jackets. We are currently working on an accessories line which will range from $80 to $200.
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