“We called them ‘bozo eruptions’ back in 2012, when people would say things they actually meant.'
“We called them ‘bozo eruptions’ back in 2012, when people would say things they actually meant,” Carter said.According to Carter, the increased access to soundbites also increases how magnified they become.
“If you were in a town hall meeting 30 years ago and you said the same thing, that town hall meeting doesn’t have the ability to be captured,” Carter said. “But now these boring entities, because they’re online, we can capture them and put them into our news cycles and communication structures.”Click to share quote on Twitter: "So we're getting these bozo eruptions on a regular basis."Now that websites and social media have joined traditional mediums as platforms for political ads and candidate videos, Carter believes we’ll see online content continue to evolve.
But when it comes time for ballots to be cast, he doesn’t feel social media moves the needle much on election day.“Social media, traditional media, advertising, campaigning, all of those things take a backseat to what your buddy, your friends or your partner says. Those things still have real meaning because we have more trust,” Carter said.Related News
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