SAXX Underwear launches first immersive store in Toronto Toronto SAXXUnderwear
is officially launching its first immersive in-store experience in Hudson's Bay's flagship location in downtown Toronto.
According to the brand's website, each pair of underwear features patented"BallPark Pouch technology," which is a 3D hammock-shaped pouch that"holds everything in place." Some of the features of the immersive concept store include a deconstructed pair of SAXX underwear that helps shoppers visually experience the product's technology, and an educational zone.
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