Tony Staffieri is visiting stores unannounced in an effort to have conversations and get real feedback from sales staff on how Rogers can do better
months of battles in boardrooms, the courts and on Twitter pitted Edward Rogers against his late mother Loretta and sisters Martha and Melinda Rogers-Hixon. When the dust settled, CEO Joe Natale – the former head of Telus – was out and Mr. Staffieri was in. What is Mr. Staffieri’s take on the family feud?
Rogers director Robert Gemmell, a retired investment banker, said the common ground between chair and CEO is a focus on operational results. He said outsiders tend to underestimate Edward Rogers’s insights, gleaned over two decades of experience in the trenches, including a six-year stint running the cable division. “The thing you need to remember about Edward is he knows this business cold.”
Mr. Staffieri runs Rogers from a modest office – picture the living room of a suburban home – dominated in part by two screens. On one wall hangs a muted TV, tuned to Rogers-owned Citytv news. On the other is a massive computer monitor charting the state of the company’s operations. The CEO can glance at it and see wait times at call centres, and then flip to traffic levels across the network, in real time.