There is no other issue over the past 20 and probably 30 years that has more obtained the attention of the world’s press than global warming.
I know there have been others. But none has had such a continuous and insistent presence.The NP Comment newsletter from columnist Colby Cosh and NP Comment editors tackles the important topics with boldness, verve and wit. Get NP Platformed delivered to your inbox weekdays by 4 p.m. ET.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
So it was obvious that “global warming,” the doomster’s environmental tagline required what the communication shops call a “re-branding.” And there being no set more adjusted to the miracles of communications management than the herd of apocalyptic global warming warriors, they — perhaps with much polling, and certainly with much cuteness — changed the brand to “climate change.”Article contentA useful digression: I come from dear, sweet Newfoundland.
In Placentia Bay the climate changes every six minutes. And on rough days, every four. Climate change is a beautiful redundancy. It always changes. And if it didn’t … well, it wouldn’t be climate. CBC and TVOntario kept up the silly surmise, having aired Al Gore’s ridiculous, abysmally ignorant “An Inconvenient Truth” as if it was a script from Sinai, not on stone tablets of course, but “verified” by the “scientists” at the Academy Awards.
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