A town on southern Vancouver Island is looking to attract more mountain bikers to its doorstep.
Community members in Crofton, B.C., are making a concentrated effort to bring cyclists to the area, which could bring economic gains to the community."I see them riding even on the seawalk here," he said. "They ride here into town, even Chemainus is only a 25 to 30 minute bicycle ride [away], so there's lots of opportunity for riding in the area."
Martinson points to the nearby town of Cumberland as an example of what Crofton could bring in with mountain biking. Josh Lichti, who works at Dodge City Cycles in Cumberland, says the community has become a national biking hotspot. He says the industry has peripheral benefits that are noticeable, with some people moving to the island "to be close to the trail network.""There's a company that's building wheels here and a company building bikes," said Ready.
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