Time is up on our Wine O’Clock culture
daughter, we passed a large, colourful women’s nightshirt that, in glittery silver letters, declared: “Time to wine down.” It was dotted with little wine glasses, some filled with red, others pink. Rosé, I guess.The wine aphorisms are everywhere. T-shirts, wall plaques, mommy memes. The way we talk about it. A glass of wine has become a fun go-to punchline as we moan about all that ails us. “Live, Love, Wine.” “A day without wine is like … just kidding. I have no idea.
The drinking became more pervasive during the pandemic. If ever there was something to drive us to drink, it was being stuck in our homes in fear of actual death. A Nanos poll conducted for the CCSA in April, 2020, found that 25 per cent of Canadians aged 25 to 34than before the pandemic, often citing boredom, stress and the disappearance of a regular schedule.
A mom friend sent me a photo of a greeting card she saw at a store: “The most expensive part of having kids is the wine.” I saw a tea towel last summer in the U.S. that declared: “I love Jesus but I drink a little.” I was going to buy it and display it ironically, but took a picture instead. A friend sent me a photo of a wall plaque from a Vancouver Island gift shop: “There are two kinds of people in the world: People you want to drink with, and people who make you want to drink.
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