‘Money well spent’: New Brunswick punts $186,000 in Super Bowl ad
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“$186,000 was absolutely money well spent for the people of New Brunswick and the tourism operators.” The ad, titled “Always inviting,” invites tourists to the province by stating, “Our home is your home.” Scott-Wallace said it was too early to tell what potential growth or tourism boosts the province could see from the ad, but said that she has already heard lots of buzzing about the ad.Experts believe that the time could be right for the ad, saying that the Super Bowl is an event that could capture the minds of those who may not conventionally watch TV.
Moshe Lander with the Concordia Department of Economics told Global News that scoring the ads on TV could create a buzz for New Brunswick, adding that even if a small percentage of viewers gave New Brunswick a thought, it could open the doors to future revenues with tourism. “The Super Bowl is one of those events where people of all ages, all classes, all genders are all watching for a variety of reasons,” told Lander from Montreal.Read more:
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