Crystal Regehr-Westergard wanted to give her mother a chocolate bar from her childhood. And Canadian Candy Nostalgia was born
. The Cadbury chocolate bar, which contains no rum , was a popular snack in the 1970s and ’80s. Picture a Caramilk bar but with a rummy, buttery filling. Like the Cuban Lunch, it was no longer available; production stopped in 1996.
This time, Bert was the driving force of nostalgia. “My husband liked it when he was a little boy,” says Regehr-Westergard. “It was quite a thing to buy a chocolate bar and imagine you were eating rum. Of course, you weren’t.”Article content Recreating the taste – “It helps if you’ve eaten it,” she notes cheerfully – involved contacting flavor companies, plus enlisting the skills of a chocolatier who used to work at Cadbury UK, a company that turns 200 next year.
Different formulations paired with different chocolates at different temperatures were tried. “We tasted a lot of goo,” she says, before hitting on the right mixture. Production of Cadbury’s Rum & Butter bar ceased in 1996, but Crystal Regehr-Westergard brought it back.Recreating the packaging, meanwhile, proved to be as easy as finding some old photos of the original candy, and having a graphic designer copy it. “Turns out the trademark office is only interested in what does exist, not what used to exist,” Regehr-Westergard explains. She’d previously been able to scoop up the rights to Cuban Lunch for just $250.
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Meet the Alberta woman resurrecting extinct treats and how she was once stuck with an inventory of 133,000Crystal Regehr\u002DWestergard wanted to give her mother a chocolate bar from her childhood. And Canadian Candy Nostalgia was born
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