Maya Rudolph new face of M&Ms after veteran spokescandies paused after backlash
Move over, Yellow, Red and Green: Maya Rudolph is replacing the iconic M&M’s “spokescandies” after the candy-coated chocolates brand inadvertently sparked backlash last year by changing its green mascot’s high-heeled boots to “polarizing” sneakers.
The Mars Wrigley candy, established in 1941, on Monday embraced the controversy anew and turned the old viral debate into a strategically timed marketing opportunity. Recognizing that its overhaul managed to “break the internet,” the company said it had “decided to take an indefinite pause from the spokescandies.” Instead it chose “a spokesperson America can agree on” — the “beloved” Rudolph — to take their place.
The Emmy-winning “Saturday Night Live” alum, who will appear in the M&M’s Super Bowl ad, said she’s “thrilled” to be working with the company. “I was already the person that likes to watch the Super Bowl for ads, so I feel like, ‘Wow, now I get to be a part of that moment!’” she told People.
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