Diana Matheson's to-do list keeps growing. But so does support for her planned Canadian women's professional soccer league.
Matheson and business partner Thomas Gilbert, the co-founders of Project 8 which is behind the league, already have helping hands.
The Project 8 team includes strategic adviser Nathalie Cook, a former Bell Media and TSN vice-president. Former Olympian Georgia Simmerling and Shawn Small, co-founder/president of the RISE Integrated Sports and Entertainment consulting agency, serve as directors of global partnerships. "There is a ton to do this year and next building towards 2025," said Matheson. "But it's priorities. Obviously the next six months, the priority is securing the remainder of our six owners in six markets. And then getting the rest of our partners on board too."
Matheson sees Angel City FC, a Los Angeles-based franchise that entered the NWSL last season with a star-studded ownership group made up almost entirely of women, as a "case study." "I think it will be interesting to see if they decide to turn their talk into action on this one," said Matheson, politely lobbing the ball in MLSE's court.
"As we get closer to kickoff … I'm sure there'll be a tweak here or there once we get more feedback from the owners," Matheson said. "They're obviously going to be stakeholders and owners in the league. So a few things may change but we've got the direction and model we're going ."
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