The third installment in the 'Magic Mike' series danced its way to the top of the box office charts this weekend with a James Cameron double header, 'Avatar: The Way of Water' and 'Titanic' looming close behind.
This image released by Warner Bros. Pictures shows Salma Hayek, left, and Channing Tatum in a scene from "Magic Mike's Last Dance."
North American moviegoing tends to come to a halt on Super Bowl Sunday and studios react strategically, often releasing films that are more "female-targeted." Star Channing Tatum has also had several films perform well in the Super Bowl/Valentine's Day corridor, including "The Vow," "Dear John" and "Dog."
The "Magic Mike" franchise has been a profitable one. In 2012, the first film opened to some US$39.1 million from just under 4,000 theaters, on its way to earning US$167.3 million globally . The second, "XXL," was made for slightly more and took in slightly less in 2015.
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