The Royal Canadian Legion is hoping new initiatives will breathe fresh life into the 2022 national poppy campaign.
The annual push to honour fallen soldiers officially launched on Friday and is set to run until Remembrance Day, and organizers say they’re hopeful the features introduced this year will help re-engage Canadians in the act of paying tribute to veterans both past and present.Sign up to receive daily headline news from the Calgary SUN, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
“We hope that when we modernize how we remember, and the materials we use to remember, it will also carry on the tradition of remembrance in Canada.” While there are still regional restrictions in place that will need to be heeded, fewer public health measures means more volunteers will be physically present at poppy boxes to engage with those passing by and encourage donations.
The organization doesn’t have final figures for the amount raised from last year’s campaign, but Bond said the legion typically raises close to $20 million from its poppy campaign on any given year to support veterans, their families and communities.Article content
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