'It's smoke and mirrors': Inside Elon Musk's ruthless cost-cutting drive at Twitter

المملكة العربية السعودية أخبار أخبار

'It's smoke and mirrors': Inside Elon Musk's ruthless cost-cutting drive at Twitter
المملكة العربية السعودية أحدث الأخبار,المملكة العربية السعودية عناوين
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Elon Musk is using a team of trusted lieutenants who have upended Twitter by identifying who to fire and refusing to pay vendors. Read more.

At an investor conference hosted by Morgan Stanley last week, Musk said he had cut non-debt expenditures to US$1.5 billion, from the US$4.5 billion that he claimed it would have otherwise incurred in 2023, adding that Twitter could reach positive cash flow by the second quarter.

Musk’s decision to bring a rotating cast of leaders from his wider business empire to his so-called Twitter 2.0 comes down to a deep distrust towards its previous leadership and paranoia that disgruntled staffers might try to sabotage the business, according to people familiar with his thinking.

Otherwise, Davis has been focused on efforts to reduce the company’s day-to-day costs, according to several people familiar with the situation. They added that he was looking into data licensing agreements and policies at the company. Davis led the recent decision to charge third parties for access to Twitter’s developer tools, one person said.Article content

These range from landlords, software-as-a-service companies such as Salesforce, Adobe and Slack, insurance providers, security details, limo services and even fertility providers, two people said.

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المملكة العربية السعودية أحدث الأخبار, المملكة العربية السعودية عناوين

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