Google pledges to work with UK regulator in plan to remove browser cookies

المملكة العربية السعودية أخبار أخبار

Google pledges to work with UK regulator in plan to remove browser cookies
المملكة العربية السعودية أحدث الأخبار,المملكة العربية السعودية عناوين
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Britain's competition regulator said on Friday it had secured commitments from Google about the tech giant's proposal to remove third-party ...

LONDON -Google has given commitments to Britain's competition regulator over its plan to remove third-party cookies from its Chrome browser, the Competition and Markets Authority said on Friday.

But they also present privacy concerns by allowing consumers' behaviour to be tracked in ways that many individuals feel uncomfortable with.Its new technology - called the Privacy Sandbox - aimed to develop new digital advertising tools to protect people's privacy and prevent covert tracking, while supporting a thriving ad-funded web, it said in a blog post on Friday.

It said there would be no data advantage for Google advertising products under its proposals, and its advertising products or own sites would not have preferential treatment.CMA Chief Executive Andrea Coscelli said the regulator was"taking a leading role" in setting out how it could work with powerful tech firms to shape their behaviour and protect competition to the benefit of consumers.

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المملكة العربية السعودية أحدث الأخبار, المملكة العربية السعودية عناوين

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