The iconic Yankees hat is a stylish staple around Toronto and the world, but Jays fans struggle to separate fashion statements from loyal fandom.
It is also why many fans in the city can’t stand the thought of ever wearing the Yankees logo, despite it being one of the most popular symbols in the sports world.And yet, it’s impossible to walk two blocks in Toronto in the summer without noticing someone wearing a Yankees cap. One of those who wears it regularly is Mak’s close friend Cristina Costa, who doesn’t follow the Jays as closely.
After the encounter, she decided to buy a Yankees cap for herself. It remains the only one Costa wears regularly. “It says so much without saying much at all. It’s simple. It’s two colours,” he says. “It has a story attached to it. It has success attached to it. It doesn’t hurt to have the same logo worn across 27 championships. Generations upon generations of baseball fans in New York have seen that logo. It’s the same logo worn by Joe DiMaggio, Mickey Mantle, Roger Maris, Reggie Jackson and Derek Jeter.”
“I can guarantee they have no idea who Alex Rodriguez is, or that Aaron Judge won the MVP last year,” he laughs. It has also helped that the Yankees cap has been popularized by influential figures in the pop culture space for decades.
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