FIFA earned record revenues of US $7.5 billion in the four years of commercial deals tied to the 2022 World Cup in Qatar, the governing body of soccer said Sunday.
The last three sponsors -- two American and one from the Middle East -- were announced hours before the opening game: YouTube, Visit Las Vegas and Fine Hygienic Holding, all in the third-tier category of regional sponsors.
The numbers were revealed Sunday at a closed-doors meeting of more than 200 FIFA member federations whose cash grants from the Switzerland-based soccer body have risen sharply since Gianni Infantino was elected in 2016. FIFA also added second-tier sponsor deals this year from financial platform crypto.com and a blockchain provider that became its first new American sponsor in more than a decade.
FIFA's reserves will rise to about US $2.5 billion despite the COVID-19 pandemic. FIFA was prepared to use that cash to help members through uncertainty in 2020 when national team soccer and World Cup qualifying games were almost entirely shut down.
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