Tourism marketing company says it will start with the Seattle market
Destination Greater Victoria says its campaign to win back American visitors will be difficult, but it’s one it can’t afford to lose.
Nursey said even when tourism rebounded strongly last year, it did so with Canadian travellers, not Americans. Destination Greater Victoria plans to concentrate its marketing efforts in the Seattle market, to complement the work being done by Destination B.C. and Destination Canada in California, Texas, New York and Boston.
FRS Clipper spokesman Scott Meis said Victoria is well placed to take advantage of travellers wanting the kind of travel experience they have been missing since 2020. “They come out with the resources to build on the U.S. market, which tends to spend a little more than the Canada market,” he said. “Getting this market back is going to be somewhat of a challenge, but we’re seeing numbers for Victoria come back pretty quickly.”
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