Even though TikTok is massively popular with Millennials, they don\u0027t necessarily find the platform trustworthy.
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The study was conducted from December 5-7, 2022 among a nationally representative sample of 1,508 Canadians balanced and weighted on age, gender, region and education. The survey was offered in both English and French. Half of those surveyed said they get their news from digital or online sources. Interestingly, while 53% of Canadians said their news consumption has increased since the start of the pandemic, 67% said they are skeptical of the information they consume. Further, 77% of those in the 18-34 age group said they are skeptical of the information they consume. That indicates distrust could be growing amongst younger age groups.
The study concluded: “One thing is certain. Canadians are dialed in and an evolution is underway as to how information is consumed. Digital content is more important than ever before, but credibility remains the number one priority of Canadians when consuming information online. Canadians know there is power in traditional storytelling through credible journalists. But a shift has occurred, and social media platforms are where Canadians go to access this content.”
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