West Vancouver’s Joseph Borovich, who designed the original 'stick in the rink' logo, says the Canucks should stop switching uniforms and start winning games.
The West Vancouver graphic designer who created the logo worn in the first-ever NHL game for the Vancouver Canucks has a message for the team now: you should have stuck with the original.
This week Borovich, still a West Vancouver resident, said enough is enough. In a letter to team chairman Francesco Aquilini, copied to the North Shore News, Borovich emphatically asked the club to stop messing around with the jerseys and instead focus on winning hockey games. Tradition and pride in uniforms are a bit of a stretch with your teams. I am prejudiced, as I designed the "stick in the rink" logo in 1970, along with the blue and green uniforms.
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