A new name, new logo and a new way to save is part of CalgaryCoop rebranding strategy. The company says it will roll out a reward app next year. yyc
Co-op says it will now be known as Calgary Co-op – the name that it says many of its customers already use when referring to the stores.The announcement brings a new logo to the stores, which depicts "the open arms of the brand's co-operative values" as well as incorporates an image signifying local growers." showcasing Calgary Co-op's commitment to providing life's essentials, as well as a lifetime of benefits, rewards and savings for our members.
Those rewards he mentioned will be part of a new mobile app coming in 2023 that will be offering customers "instant rewards" on their purchases."By listening intently to our team members and members, we have set a confident path forward for our co-operative. We will continue to be a strong community pillar, and we'll keep giving back in meaningful ways, by engaging with local companies and producers, and bringing our very best to our members every day," Keelor said.
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