Viewers of the NHL playoffs will not have failed to notice the relentless online gambling advertisements.
If I had kids, though, I think I would be properly hacked off. Other parents sure seem to be, and with good reason. Can’t we just watch a hockey game?
A cursory review of existing research suggests sports gambling can be a particularly insidious threat to problem and at-risk gamblers — and that’s intuitive. “Unlike traditional gambling… sports betting adds the emotion of the game — a favourite athlete or team — to the wager considerations,” the Responsible Gambling Council warned the House of Commons committee studying Bill C-218, which liberalized Canada’s sports-betting market two years ago.
The situation in Canada is, at the very least, objectively odd. We have placed very strict limits on advertising for alcohol and tobacco — both former mainstays of hockey broadcasting, though they were never integrated into the game itself. Dave Hodge never encouraged us to chug a beer or hack a dart every time Guy Lafleur scored a goal.Article content
Canada liberalized sports betting — until C-18, even just betting on a single game was forbidden — for the same basic reason it legalized marijuana: Canadians were betting on sports anyway, mostly using offshore sportsbooks, but governments weren’t getting the cut they felt owed. But the restrictions on cannabis advertising are just as strict as those on alcohol and tobacco, if not more so.
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