From FoodProfessor: Spring cleaning at Tim Hortons
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A few years prior, 3G Capital also acquired Anheuser-Busch InBev and Kraft-Heinz. The group creates value by cutting, restructuring and leveraging the value out of their supply chain to support global brands. When 3G Capital acquired Tim Hortons, the aim was to do just that and make Tim Hortons a successful global brand.
RBI’s series of marketing blunders early on galvanized the rebel alliance. RBI introduced several new products on the menu which made little sense. The delayed loyalty program launch, the introduction of meatless products — the disasters just piled on.
Slowly, the dissenting voices within the ranks of the franchisees have become just noise, and the old regime influence is fading away.
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