CES, the annual tech industry event formerly known as the Consumer Electronics Show, is returning to Las Vegas this January with the hope that it looks more like it did before the coronavirus pandemic.
The show changed its name to CES to better reflect the changing industry and the event, which had expanded beyond audio and video to include automotive, digital health, smart phones, wearables and other technologies.
Even if organizers reach their goal for next month’s event, which runs from Jan. 5-8, it would still represent a 41% dip in attendance compared to the in-person show held in early 2020, before the pandemic consumed much of everyday life. The Associated Press spoke with Fabrizio about CES and what consumers should expect at the show. The conversation has been edited for clarity and length.Q: The tech industry has been going through a rough time in the past few months. How do you expect that to impact the show?
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