Canadians are worried about shrinkflation — and if it’s here to stay: poll
“They pick up a box at the grocery store and they go, ‘Didn’t this used to be bigger?'” Ipsos VP Sean Simpson told Global News. “They’re noticing that those portion sizes are declining and they’re concerned that that trend could continue.”
The figures come as Canada has been facing historic inflation, with grocery prices rising around 10 per cent in March and February, according to Statistics Canada. Simpson pointed to a finding from MNP Debt Index in 2021. It said that 53 per cent of Canadians reported that they are $200 away from not being able to cover their bills or debt payments. If Canadians are spending at least $50 more a week on groceries, that $200 savings a month suddenly is gone, he said.Simpson said there’s been a shift in the financial health of Canadians over the recent years, with younger people ending up worse off than those older.
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