A new BRP unit eyes forms of mobility that’s functional as well as fun, but also in competition with industry incumbents such as Beijing-based Ninebot and California-based Pedego Electric Bikes, as well as traditional automotive players exploring similar expansion plans.
Canadian powersports pioneer BRP Inc. is expanding into mobility, attempting to leverage its work in electric propulsion to broaden its product lineup, customer base and its bottom line.
“[Mobility] is a wide word and a wide industry,” said Minh Thanh Tran, BRP’s executive vice-president of corporate strategy and the leader of the new group. The company plans to rely on innovation to differentiate itself, he said.The company would not disclose how many employees the new group would have but said it plans to fill roles in business strategy, sales, product engineering, manufacturing and services with workers from around the globe.
The company’s early explorations into the new market, which covers the movement of both people and goods, began about five years ago. BRP scoured Asia, Europe and North America to determine what was available for e-bikes, scooters and other modes of urban transportation, Tran said. The company was also working on electrifying its other products, ranging from snowmobiles and boats to ATVs and motorcycles.
In July, BRP agreed to buy the Austria subsidiary of China-based automaker Great Wall Motor Co., adding a research centre with about 50 engineers who specialize in e-drives and electric-transmission systems.
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