‘Busier than Christmas’: Family Day provides boost to Big White in Okanagan
“It’s busier than Christmas and New Year’s, and it’s really a marketer’s dream. There’s a lot of happy, happy people here today.”
According to Ballingall, the busy weekend isn’t just providing a boost to the economy up at the resort, it’s also having a positive impact on the Central Okanagan as a whole. “We’ve been full for about a month and a half here on the mountain, so we started to fill up a lot of the hotels and Airbnb down in the valley,” he said.
“There’s a lot of people here at the resort for the first time from Vancouver and Washington state, and it really puts a smile on our face because we haven’t seen a lot of those tourists here for two or three years.”The alpine snow base at Big White is currently sitting at 245 cm, with an addition three to six centimetres of snow expected to fall on Monday night.
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