Experts say Black Friday and Cyber Monday sales fell short of expectations last month, leaving some Canadian stores with inventory to clear before the end of the season
Stores in Canada are gearing up for Boxing Day sales, with some rolling out deals early in the hopes of enticing budget-conscious shoppers.
“Black Friday is the most important day of the year for retailers and it was a bit of a bust,” said Lisa Hutcheson, managing partner at retail consulting firm J.C. Williams Group. The bigger the discount the more volume of goods a store is likely to sell. Smaller discounts keep margins higher but run the risk of stores carrying excess merchandise that needs to be packed away in January, he said.
The message that stores have too much stock may be partly to blame for lacklustre Black Friday and Cyber Monday sales, which she called “uneven at best.”
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Boxing Day: Stores in Canada rolling out early deals to lure shoppers - National | Globalnews.caExperts say Black Friday and Cyber Monday sales late last month fell short of expectations, leaving some stores with inventory to clear before the end of the season.
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