Providing live, unadorned baseball is no longer enough for a baseball club to be successful
From left, Toronto Blue Jays president Mark Shapiro, Rogers Chairman Edward Rogers and Rogers CEO Tony Staffieri wait to unveil the new renovations.“We need to create a compelling fan experience. It can’t just be, ‘We have a cool stadium and you can just watch a game and eat a hot dog.’”
The public will get their first look at the new gathering spaces, which were built over the past six months in an area of the stadium the club is calling the Outfield District, during the Jays’ home opener on Tuesday. “Best-in-class sports entertainment franchises – organizations, teams – have a ballpark or stadium experience that provides something for everyone, regardless of a team’s performance,” Shapiro says. “We have not had that. We’ve had a uniform identical experience. The only variation has been your vantage point.
The first phase of the Rogers Centre renovations has reduced the crowd capacity about 7 per cent, from approximately 44,750 to roughly 41,500. There is plenty of room to reduce capacity: with only 23 sellouts last season out of 81 regular-season home games, there were almost one million tickets left unsold.
“This is about creating amenities, this is creating fan experiences, this is drawing our fans closer to our players and providing connectivity – with seats that are on the outfield wall, seats that are overlooking the bullpens,” he says. “This is providing fans that might not have come frequently, if at all, before, the opportunity to come and be in the coolest patio in all of Toronto, with the best vantage that exists in the city and happens to be in Rogers Centre.
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