When Shopify Inc.'s Harley Finkelstein surveys November's retail landscape, he finds it hard to see where Black Friday stops and Cyber Monday begins.
The annual pre-holiday sales blitzes meant to encourage customers to drop cash on discounted goods have bled together in recent years, with stores extending Black Friday promotions beyond a single day and online retailers offering Cyber Monday deals all week — or all month.
During the pandemic, which saw stores temporarily close and people retreat inside their homes, there was a surge in online shopping. "It's now clear that bet didn't pay off," chief executive Tobi Lutke said in a July statement announcing the company was laying off 10 per cent of staff as a result of the misjudgment.
Finkelstein finds it hard to predict how the weekend will go, though he suspects it will be very different from last year, when the country was consumed with product shortages and the Omicron wave of COVID-19.
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Black Friday, Cyber Monday divisions blur as shopping habits shift\u0022Black Friday/Cyber Monday used to be a weekend, now it\u0027s more of a season,\u0022 said the president of the Shopify.
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Black Friday, Cyber Monday divisions blur as shopping habits shiftThe pre-holiday sales blitzes have bled together in recent years, with stores extending Black Friday promotions beyond a single day and online retailers offering Cyber Monday deals all week — or all month.
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Black Friday, Cyber Monday divisions blur as shopping habits shift\u0022Black Friday/Cyber Monday used to be a weekend, now it\u0027s more of a season,\u0022 said the president of the Shopify.
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