The PWHPA, which has a stated goal of starting a professional league next season, has a number of the game's best under its umbrella, including Poulin, Nurse and Knight
Bitter rivals on the ice, women's hockey players from Canada and the United States didn't know much about each other off it.
That business will ramp right back up Monday when Canada and the U.S. meet in the teams' final preliminary round game at the women's world hockey championship. The Canadians then picked up a second consecutive victory at the worlds later that year in Denmark for the program's third podium-topping performance in 12 months."Stopped focusing so much on our opposition and tried to look internally to see how we can make some improvements," he said. "It's tough when you're in these events. Sometimes it's easy to look past opponents and focus on the U.S. We've just decided to stop doing that.
"We have to take every single opportunity we can to attract new fans and attract the viewership and the visibility," Nurse said.
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