For Old Flame Brewing Co., foot traffic and atmosphere are part of the charm of a craft brewery, and its new Distillery District location fits the bill
There are plenty of occupations that stretch back hundreds – if not thousands – of years, from tailors and farmers to butchers and architects, but only a few seem to latch onto historic locations to ply one’s trade.
And it’s quite the story. One that starts about a decade ago in Port Perry, Ont., is peppered with a dislike for suburban industrial plazas as potential brewing sites, and ends, currently, in Toronto. Mr.
“I would whine and complain that the beers weren’t very good,” he remembers. “I’m not a big drinker, I can’t drink spirits [and] red wine gives me a headache. Being in school in upstate New York and Michigan, I got introduced to craft beer fairly early. So, as a whimsical thing, my buddy said, ‘if you don’t like the beers here, stop whining. Go make your own.’”
When he began peeling back the layers of 1970s stucco and drywall, the 1884 carriage factory building revealed itself: old red brick; curved lintels; quoins; and big openings for carriage doors. There had even been two fires during its history, which dovetailed nicely with the Old Flame moniker. “The Distillery became a little bit of a muse for me,” he recalls. “I said to my wife, ‘Oh, wouldn’t it be cool, one day, [if] I could actually put an Old Flame here?’ By having a presence in Toronto, it just elevates our brand.”
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