We chat with Alloy co-founder Uri Heilik on how this contemporary fine-dining restaurant has stood the test of time.
restaurant celebrates its 15th anniversary. In 2007, co-founders Uri Heilik and chef Rogelio Herrera opened their contemporary fine-dining experience in an off-the-beaten path location in the city’s Manchester industrial district just south of Stampede Park.
The past 15 years have included the global financial crisis of 2008, the recession of 2015 and the pandemic years of 2020-2021. How was Alloy able to survive these events?“Honestly, I would say the lessons I learned from my father: be prepared; be responsible; [and] cash reserves are king. Having cash flow to weather storms so the stress of day-to-day; or week-to-week; or, in the case of COVID, month-to-month setbacks won’t sink the ship.
One thing that is unique about Alloy is its location in the Manchester district. Why did you choose that location? You must have had people telling you it was crazy to open there.“Oh yes, people thought we were crazy! We actually had a few well-known Calgarians bet against our success , but everyone likes an underdog story. However, our location is a huge plus in my opinion: from a fully private parking lot, to privacy away from downtown, I couldn’t have asked for a better location.
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