Let’s take a look at what eCommerce marketing automation tools look like.
eCommerce businesses face significant competition. More so, since global logistics enable competition at a global scale. This means that eCommerce marketing is not optional. Loyalty from customers is rare as this business rests on price sensitivity. That is, if customers find a decent product at a cheaper rate, they have no incentive to remember an eCommerce website or return to it. As a result, constantly working on marketing campaigns is critical for eCommerce business owners.
Segmenting is the process of grouping your audience according to similar characteristics and behaviors. However, you should note that in eCommerce marketing, segmenting is refined, dynamic, and often granular. Meaning that successful eCommerce brands don’t just group their audience according to wide age groups, income levels, and so on. They use powerful tools and data to segment customers based on many factors.
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